DLV - Jersey Launch Event - Herten 2012

On June 14 and 15 the German Athletics Association (DLV) and Nike launched their new competition outfits for the upcoming Olympics.

200 guests from the world of sports, business and the media were entertained against the impressive backdrop of the former Ewald mine, now an industrial memorial, in the German Ruhr district, when top athletes Ariane Friedrichs, Verena Sailer, and Robert Harting, together with sieben8 dancers, presented the jerseys.

sieben8 brought the jerseys, athletes, and dancers to life, in an artistically presented story of the “Nike Better World.”

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    • Idea / conceptual design
    • Choreography / dramaturgy
    • Stage direction
    • Musikc production
    • Light production
    • Makeup / Styling
    • Artist booking

Choreography: Eddison Tang I Photography: Robert Hörning

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